Eileen Heinz Majors


This could save a life!
Hats off to the great minds that are always thinking of new ways to help others. Now that Dignity Health has incorporated Human Kindness into their marketing mindset, things are really moving quickly.
I love every Human Kindness commercial that comes on television for Dignity Health. Even the music makes you want to do something nice, then you watch some regular person do some seemingly selfless task, that ends up helping another in a really huge way. It is inspiring others every time an ad dollar is spent. It’s brilliant, and may whoever thought of it be greatly blessed; rechanneling millions of advertising dollars to be spent on spreading kindness, and then standing back to see how far that kindness is spreading as they plan their next campaign. Marketing teams are putting on their thinking caps every day to come up with even kinder ways to do business, and now it seems to be spreading across the industry, as kindness would, when we throw it out there.
While it may have nothing directly to do with any wise marketer’s work, this company, Dignity Health, is now reaching out to help the oppressed, those in unimaginable situations, victims of sex trafficking, in communities across the country, and they are already training others to do the same.
Studies show that victims of trafficking often pass right by us, yet, we don’t know it so we can’t help. Dignity Health has rolled out a training program that shows medical staff what to look for and how to provide a haven, where victims can safely get help.
A 2014 report from the Annals of Health Law shows that 88 percent of sex trafficking victims end up in Emergency Rooms or clinics while they are being trafficked.
Experts believe the average age of children being forced into sex trafficking in the U.S. is 13. Dignity’s plan equips staff to safely help victims.
We can only hope other companies will use their giant advertising budgets to play inspiring music , share ideas for kindness,   plant seeds of goodness in others, and measure success by the number of lives changed.

According to the U.S. Department of State, these are some key red flags that could alert you to a potential trafficking situation that should be reported:

• Living with employer
• Poor living conditions
• Multiple people in cramped space
• Inability to speak to individual alone
• Answers appear to be scripted and rehearsed
• Employer is holding identity documents
• Signs of physical abuse
• Submissive or fearful
• Unpaid or paid very little

People can receive help or report a tip of suspected human trafficking in the United States by calling the National Human Trafficking Hotline at 1-888-373-7888 or by sending a text to Polaris at “BeFree” (233733).
For more on recognizing abuse, visit: