By Melissa Wynn

[media-credit name=”” align=”alignleft” width=”300″]720_Shop_Outside[/media-credit]

Everyone knows the day after Thanksgiving, known as Black Friday, is the most popular day to get up at the crack of dawn and get your holiday shop on. In recent years, employers shake their heads as the following Monday, now known as Cyber Monday, finds the employees at their computers during the lunch hour filling their online shopping carts. No crowds, no traffic.

Last year American Express dubbed the Saturday in between “Small Business Saturday”. What an amazing way to support our local smaller businesses this holiday season! Whether you make a day of it out and about or shop online you are sure to find the perfect gift for that someone special right in your own back yard. Who knows you better than your own local neighbors?

Small business owners can find excellent tips on  ways to optimize on this special shopping day by visiting Take advantage of their ” Tools To Make Your Day Even Bigger.” American Express would like you to know “As a small business owner,you’re automatically part of Small Business Saturday.  As an American Express® small merchant, you’re part of the day PLUS have access to exclusive benefits to help you make the most of Small Business Saturday.”

  • “American Express will again be driving qualifying Cardmembers to small businesses like yours on 11/24 with a $25 statement credit offer.
  • We are helping customers find you by placing all American Express small merchants on an online map so they can shop small at your business.
  • You can download customizable marketing materials to promote the day and the $25 Cardmember offer to your customers.”

No early Black Friday for us this year. We will be supporting our local economy with a leisurly day of shopping our local small businesses. Come join the fun!